AUCKLAND, NEW ZEALAND, June 13, 2007 - Cyberglue are pleased to announce that Team Avocado, New Zealand's premier avocado growers and packers marketing group, have chosen to implement Cyberglue Memberconnex as their Member Relationship Management system.

The avocado industry has been growing rapidly and the organization found itself needing a better way to communicate with its members and to get market intelligence from the offshore markets to members quickly.

"A key challenge as we have grown has been to continually improve our member communications and knowledge of our members needs so we can reflect these in our export activities" says Alistair Young, CEO Team Avocado. "The market moves rapidly and by using Memberconnex we will be able to connect better as an industry and ensure we can respond rapidly to market challenges. Memberconnex will give us the ability to serve our members better and grow our overall market position and revenue".

Team Avocado has chosen to implement Memberconnex 5.5 Professional Edition as their core MRM, including a full-featured member portal and public access web site.

"Team Avocado is a great example of a growing organization choosing to implement a 21st Century MRM to enable them to keep growing and to serve their members better in the process" says Craig McCullough, Sales Director, Cyberglue.

About Team Avocado
Team Avocado is New Zealand's largest exporter of Avocados. Its 365 member organizations export in excess of 6,000 tonnes of avocados each year generating combined export earnings of NZ$21 million. Go to www.teamavocado.co.nz for more information (opens in a new window).

About Memberconnex
Memberconnex is a true web-native, on-demand Member Relationship Management (MRM) system purpose built for business associations. Leveraging on a decade of technology leadership and innovation by Cyberglue, Memberconnex is set to rapidly change the solutions landscape for association management software.

About Cyberglue
Since 1998 Cyberglue has been a pioneer in the development of advanced On-Demand applications for empowering businesses. Its technology is used by many of New Zealand's leading companies.