What is MRM?
MRM or Member relationship management is the power to know
your members better, serve your members better and increase
their satisfaction. An MRM systems does this by capturing
information from your interactions with members, allowing you
to analyze this information to improve your membership services
and communications.
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What is 21st Century MRM?
Memberconnex introduces 21st century MRM - a 100% web based,
seamless Membership Database, Membership Portal, and public Web
site that makes it possible for associations to significantly
improve their ability to attract and retain members.
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How will MemberConnex 21st century MRM help us?
MemberConnex 21st century MRM helps you build long term
connections with your members because it makes it fundementally
easier for you to harness your expertise, knowledge and
resources.
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On-Demand is Software as a Service
To truly understand the benefits of Software as a Service,
you might need a gentle mindset shift. First, think of it as a
service you receive, not a product you purchase. Think of
staying at a five star hotel, and enjoying all the facilities
on offer.
You don't need to buy the hotel to do that - you focus on
using the services for maximum benefit, without buying the
award winning restaurant, or the swimming pool!
It's the same with SaaS (Software as a Service) you can
focus on using the technology, without the hassle of owning it.
Think of it, all the benefits, of infrastructure, none of the
hassles of maintenance. Your users easily and securely access
the system with their web browser - anytime and from
anywhere.
Value not Cost
This type of service has changed the way software
infrastructure is not only delivered, but also how it is
supported and financed.
When you subscribe to the service, as you do with SaaS, you
immediately remove the high capital outlay of a purchase, and
free up resources for other things. You don't need to invest
time and money for someone in your IT department to understand
the "under the bonnet" software architecture, as we'll maintain
it too, keeping your organizational processes streamlined and
efficient.
No hardware or software to purchase, install or maintain -
just a fantastic service to use and for your members to
enjoy!
A Portal acts as a secure door into your organization and is
a convenient way for your members to access the valuable
information, resources and services you provide for them. A
self service portal takes this one step further and makes
maintaining a portal more convenient for associations.
Self service membership portals alleviate many of the pains
associated with traditional membership management, because you
put the power back in the hands of your members, to the extent
you determine.
When members maintain their own details and profiles, it
dramatically reduces your workload and improves the accuracy
and relevance of the information your members provide.
The self service model fits hand in glove with the on demand
nature of a membership portal with better results for
everyone.
